With its interior design in line with the concept of Designwear, the new store reflects the brand’s DNA: timeless discretion and elegance linked to Italian culture and the art of savoir-faire, which transcends current trends and outward appearances. Charm, beauty and proportion intersect in a delicate balance where the added value is given by tailoring details, a reference to the company identity that transforms objects into wearable products to live.
Primo Genito’s novelties Design by Andrea Bonini for Primo GenitoThe store presents both iconic products such as the Papilo sofa, with its decomposed shapes and unusual geometries and the new Relax Collection like the Kailua bed, inspired by the homonymous sofa, that incorporates the characteristic metal feet as well as the elegant proportions and absolute comfort, the Clip set pouf, with which the roundness becomes the protagonist of the environment and the St. Tropez table with its elegant and refined combinations through ceramics, eucalyptus wood and leather.
Timeless discretion and elegance linked to Italian culture
With this important step, Primo Genito confirms the authoritativeness of the brand taking full advantage of the potential that the “Made in Italy” stamp still has to offer on the international market today.
